The Need

"It is not possible to immediately end racism, but we can educate ourselves and the next generation to navigate, challenge and disarm it. We have for too long accepted a young person having minimal understanding and awareness of a subject that can fundamentally impact their personality, confidence and potential. We have an obligation to ensure prejudice, discrimination and racism do not pollute the next generation as it has previous. Wisdom Against Racism's mission is to provide mentors, educators and teachers with the resources they need to empower young people, regardless of the pigment of their skin, to live their best life."

Dominic Bruce

CEO Wisdom Against Racism CIC




Racism is the mother of race. Young people need to reset their comprehension of the world in order to improve it, and themselves. Racism is a learned behaviour and can therefore be unlearned. Knowledge is the foundation that wisdom is built on. Wisdom is what young people need in order to resist the daily forces and influences on them in today's society. Producing educational resources in every media relative to disarming racism, Wisdom Against Racism provides that essential knowledge.



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Dominic Bruce - Moss Side 1977


Of mixed heritage, Dominic was born in Moss Side in the 1970s to a English mother a father from Jamaica who had emigrated at the age of eighteen.

Professionally, he has over thirty years’ experience in commercial ventures, both personally and domestically, He maintains strong relationships with the community in which he was born and raised.  His whole life experience and observation is that all too often, these two halves of his world continue to have barriers between them.

When volunteering as a mentor in secondary education mentoring programmes, he was struck by the lack of progress since his own childhood, in preparing black and brown children for accessing opportunities in professional environments and a lack of acknowledgement of the unique challenges that they will face in the labour market due to unaddressed societal and systemic issues.


Education has a fundamental role in shaping a young person’s future, supporting not only the development of communication, skills and knowledge, but also confidence, identity and aspiration.  There is a risk that the current colour-blind approach or at best tokenistic gestures of education – as a response to historic and blatant prejudice – is actually unhelpful and will continue to fail in equipping black and brown young people for the realities of a society still embedded with inequality, lack of social mobility and systemic racism. We also aim to support young white people to establish awareness, empathy and understanding, increasing their racial literacy.

We have committed to and embraced the task of empowering young people to navigate, challenge and disarm the racism that persists and pervades their society, albeit in a more nuanced and sophisticated manner than in the past.

Mentoring is our passion. Mentors are a key part to turning knowledge into wisdom. We are devoted to ensuring every young person has a mentor that can give them a clear understanding of how racism plays a part in society. We are dedicated to supporting young people understand racism to ensure they do not perpetrate it, our leave themselves ill-equipped to respond to it.




Courage is the mental or moral strength to venture, persevere, and withstand danger, fear, or difficulty. This is an essential trait in a world that has convinced young people and many old that its imperfections are accidental, as opposed to engineered.




Racism is based on a myth created by a group of people to justify the enslavement of another group. Racism exists, but there is only one race, rendering the myth to being merely a white supremacist dream.

We aim to empower young people with not only the knowledge to know that racism is a myth, but the wisdom to disarm it.

Our aims for our mentees and students are...

  • Gain complete understanding of how racism operates in society and who supports it.

  • Become equipped to navigate, challenge and disarm racism.

  • Serve society by encouraging equality, empathy and understanding in themselves, their friends, family and community.